Get a peak at The Wallace Foundation’s studies on how arts organizations – including dance – can utilize market research to expand their audiences.
Ballet Austin has embarked on a multiyear project to develop audiences for new works. Backed by market research, they’ve upended assumptions about their audiences to generate ideas, test results, and launch new engagement strategies.
Family-Friendly Programming Helps Dance Organizations Attract Fans and See What’s Beyond the Box Office
Dance organizations are programming to convert families into fans.The Wallace Foundation researched seven such organizations that use educational outreach, community engagement, added benefits and special programming to reach all types of families.
Want to boost your audience engagement? Reach more ticket buyers and build solid relationships with attendees? Where do you look for answers? The Wallace Foundation’s Daniel Windham would say, “What’s the data tell you?” Read on for more.
Missed Dance/USA’s community Dance Forum last week, or just want a refresher? Read Karyn D.Collins’ report!
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences. Watch a video of Harlow distill lessons about audience research, get practical tips and more
From the Green Room‘s Leadership Corner continues with a conversation with KEIGWIN + COMPANY’s Executive Director Andrea Lodico Welshons. Read about how Welshons and Artistic Director Larry Keigwin view their working relationship as symbiotic and collaborative and Welshon’s recipe for relatively accelerated, high-visibility growth for the company.
From the Green Room speaks with Pacific Northwest Ballet’s Ellen Walker about the company’s participation in the Wallace Foundation’s audience engagement study and grant. Walker takes us through the process she and her marketing and executive team followed to attract and build a new target audience — teenagers. Read on to learn more about the research component and strategies Walker and PNB took to attract young people.
The October 2014 study published by The Wallace Foundation, entitled The Road To Results: Effective Practices For Building Arts Audiences, seeks to take some of the guesswork out of choosing the right answers to your organization’s particular audience-building riddles by examining the examples of ten arts organizations. What can you learn from this report? Read on here.
Every decade the National Endowment for the Arts conducts large-scale quantitative research on
audiences, providing a compendium of longitudinal information on
audience behavior. How do we interpret and use this wealth of
information? What do you need to know to participate in this ongoing conversation in the field? Read on here for more.