Want to boost your audience engagement? Reach more ticket buyers and build solid relationships with attendees? Where do you look for answers? The Wallace Foundation’s Daniel Windham would say, “What’s the data tell you?” Read on for more.
Missed Dance/USA’s community Dance Forum last week, or just want a refresher? Read Karyn D.Collins’ report!
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences. Watch a video of Harlow distill lessons about audience research, get practical tips and more
From the Green Room‘s Leadership Corner continues with a conversation with KEIGWIN + COMPANY’s Executive Director Andrea Lodico Welshons. Read about how Welshons and Artistic Director Larry Keigwin view their working relationship as symbiotic and collaborative and Welshon’s recipe for relatively accelerated, high-visibility growth for the company.
From the Green Room speaks with Pacific Northwest Ballet’s Ellen Walker about the company’s participation in the Wallace Foundation’s audience engagement study and grant. Walker takes us through the process she and her marketing and executive team followed to attract and build a new target audience — teenagers. Read on to learn more about the research component and strategies Walker and PNB took to attract young people.
The October 2014 study published by The Wallace Foundation, entitled The Road To Results: Effective Practices For Building Arts Audiences, seeks to take some of the guesswork out of choosing the right answers to your organization’s particular audience-building riddles by examining the examples of ten arts organizations. What can you learn from this report? Read on here.
Every decade the National Endowment for the Arts conducts large-scale quantitative research on
audiences, providing a compendium of longitudinal information on
audience behavior. How do we interpret and use this wealth of
information? What do you need to know to participate in this ongoing conversation in the field? Read on here for more.
Good dance writing informs potential audiences
about interesting dance in their midst, helps acquaint presenters and
funders with artists’ output to frame artists’ work within a wider
cultural, artistic and socio-political context. With shrinking space for dance coverage at traditional media outlets, new forms are taking hold. Learn how a collaborative community-based effort to publish high-quality dance writing is taking hold in one city. Lisa Kraus, founder of thINKing Dance, reports.
Too many of the mainstream narratives about race in the United States
are stuck in mid-twentieth-century paradigms of black vs. white. The
classic archetypes of the oppressor and the oppressed make for good
movies, but the racial groups that feature in conversations about race
today are insanely reductive visions of reality. Read on for more on this provocative topic.
Dance can be an intimidating art form for many, audience development leaders and presenters often hear from patrons or prospective patrons who are hesitant to attend modern dance concerts. Whether you find dance to be a familiar country, or worry you won’t “get
it” and will be out of the cultural loop, read on. Here are some
helpful guideposts from Jacob’s Pillow for seeing, discussing, and appreciating dance.