Learn how one performing arts organization’s engagement of young people and diverse communities is reaching new audiences and paying off.
The Contemporary Arts Center and Junebug Productions share the learnings from their Wallace-funded project on engaging young African American audiences in New Orleans by launching educational and social programs and building audiences for dance.
Learn how one performing arts organization, part of the Wallace Foundation’s Building Audiences for the Arts cohort, is figuring out how to attract and retain younger audiences.
Read a recent case study from The Wallace Foundation on how the Seattle Symphony used market research to build audiences for the arts.
Get a peak at The Wallace Foundation’s studies on how arts organizations – including dance – can utilize market research to expand their audiences.
Ballet Austin has embarked on a multiyear project to develop audiences for new works. Backed by market research, they’ve upended assumptions about their audiences to generate ideas, test results, and launch new engagement strategies.
Family-Friendly Programming Helps Dance Organizations Attract Fans and See What’s Beyond the Box Office
Dance organizations are programming to convert families into fans.The Wallace Foundation researched seven such organizations that use educational outreach, community engagement, added benefits and special programming to reach all types of families.