Engaging New Audiences for Unconventional Works
UMS shares lessons from their Wallace Foundation project on engaging new audiences for unconventional works. This performing arts organizations shares takeaways that you can apply to your own work.
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Learn how one performing arts organization’s engagement of young people and diverse communities is reaching new audiences and paying off.
Community Engagement and Building Audiences for Dance
The Contemporary Arts Center and Junebug Productions share the learnings from their Wallace-funded project on engaging young African American audiences in New Orleans by launching educational and social programs and building audiences for dance.
Building Real Relationships
Audiences at La Jolla Playhouse didn’t reflect San Diego’s diverse community. Read how the company changed perceptions and engaged a broader audience.
How to Crack the Millennial Code, One Step at a Time
Learn how one performing arts organization, part of the Wallace Foundation’s Building Audiences for the Arts cohort, is figuring out how to attract and retain younger audiences.
Building Audiences for Dance
Alvin Ailey American Dance Theater and Pacific Northwest Ballet spent two seasons conducting market research and testing initiatives designed to attract new millennial audiences. Find out what they learned and what surprises they uncovered.
Can the City’s Boom Mean New Audiences for the Seattle Symphony?
Read a recent case study from The Wallace Foundation on how the Seattle Symphony used market research to build audiences for the arts.
Lessons on Using Market Research To Expand Audiences
Get a peak at The Wallace Foundation’s studies on how arts organizations – including dance – can utilize market research to expand their audiences.
Ballet Austin: Expanding Audiences for Unfamiliar Work
Ballet Austin has embarked on a multiyear project to develop audiences for new works. Backed by market research, they’ve upended assumptions about their audiences to generate ideas, test results, and launch new engagement strategies.
Family-Friendly Programming Helps Dance Organizations Attract Fans and See What’s Beyond the Box Office
Dance organizations are programming to convert families into fans.The Wallace Foundation researched seven such organizations that use educational outreach, community engagement, added benefits and special programming to reach all types of families.