Casing Out a Case Study
From the Green Room speaks with Pacific Northwest Ballet’s Ellen Walker about the company’s participation in the Wallace Foundation’s audience engagement study and grant. Walker takes us through the process she and her marketing and executive team followed to attract and build a new target audience — teenagers. Read on to learn more about the research component and strategies Walker and PNB took to attract young people.
Attracting a Crowd
The October 2014 study published by The Wallace Foundation, entitled The Road To Results: Effective Practices For Building Arts Audiences, seeks to take some of the guesswork out of choosing the right answers to your organization’s particular audience-building riddles by examining the examples of ten arts organizations. What can you learn from this report? Read on here.
NEA Report: Reading Between the Lines
Every decade the National Endowment for the Arts conducts large-scale quantitative research on
audiences, providing a compendium of longitudinal information on
audience behavior. How do we interpret and use this wealth of
information? What do you need to know to participate in this ongoing conversation in the field? Read on here for more.
Preparing for the Unthinkable
How does an organization plan for a tragedy? You really can’t. You plan for your
organization’s response to one by putting into place the
information, guidelines, training, and materials needed to help company
leadership and staff deal with a most difficult and often chaotic time.
Writer Steve Sucato contacted Sarasota Ballet, Alvin Ailey American Dance
Theater, Culture Shock Dance Chicago, and Chicago Dance Crash about those company members they lost recently. Their
insight and advice may prove useful in preparing your organization for
the unthinkable.
LEADERSHIP CORNER: Katherine Brown, Executive Director, New York City Ballet
With this interview, From the Green Room inaugurates a new series, the Leadership Corner, featuring one-on-one conversations with top leaders in the dance field. Katherine Brown is executive director of New York City Ballet,
and in that capacity oversees the management and administrative
functions of the ballet and the David H. Koch Theater and manages a
budget of approximately $77 million.
When Tragedy Strikes in the Workplace
Guidelines for managers on how to deal with tragedy in a dance company setting.
Helping Employees React After a Tragic Event
What to tell company members and staff about the death of a colleague? Read these tips shared on how to break untimely and tragic news.
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Search Engines:
Hiring a new artistic director can be a daunting task especially if your
organization has had little or no experience in doing so. Where to
begin? Who to involve in the hiring process? What steps to take? These
were some of the questions facing Pennsylvania Ballet, BalletMet
Columbus, and Ballet San Jose recently when they went through the lengthy
process of examining and defining company goals in order to lay the
groundwork for an artistic director’s search. Read on to learn more.
Simple Gifts: The Spirit of Sharing
Thanksgiving is almost upon us, and you know what that means. It means that we are in the
homestretch of the Dance/USA Institute for Leadership Training (DILT)
mentorship program. In the spirit of the season, I wanted to share with
you the gifts for which I am most thankful.
2014 Legislative Forecast
For the first time in a few years, this fall update is not as dire as it has been. Funding proposals for the National Endowment for the Arts are relatively stable and there is no looming fiscal cliff. However, that doesn’t mean that we should take a break on our advocacy. This is a key time to educate our lawmakers about the issues that impact dance and the performing arts as an integral part of moving the needle on policy and legislation. Read on for more on how to do this.