Can the City’s Boom Mean New Audiences for the Seattle Symphony?
Read a recent case study from The Wallace Foundation on how the Seattle Symphony used market research to build audiences for the arts.
Leadership Corner: Michelle Ramos, Executive Director, Alternate Roots and Chair, Dance/USA Board of Trustees
Dance/USA’s Board Chair Michelle Ramos is committed to breaking down silos in the dance community through programming that focuses on diversity, equity and intersectionality. And in her spare time she just earned her PhD, runs marathons and takes class. Read more in Leadership Corner.
Sharing Gratitude
During this season of gratitude, From the Green Room shares letters from a mentor and mentee participating in this year’s Dance/USA Institute for Leadership Training. It’s a reminder to us all to thank those who have supported us over the years.
Leadership Corner: Isabel Miranda, President, Grandeza Mexicana Folk Ballet Company
In her five years with Grandeza Mexicana Folk Ballet Company, Isabel Miranda increased the budget from $5,000 to $150,000. I ask: ‘What are the golden dreams?’ She says, ‘We have to dream big to succeed.’ Read on.
Ballet Austin: Expanding Audiences for Unfamiliar Work
Ballet Austin has embarked on a multiyear project to develop audiences for new works. Backed by market research, they’ve upended assumptions about their audiences to generate ideas, test results, and launch new engagement strategies.
Family-Friendly Programming Helps Dance Organizations Attract Fans and See What’s Beyond the Box Office
Dance organizations are programming to convert families into fans.The Wallace Foundation researched seven such organizations that use educational outreach, community engagement, added benefits and special programming to reach all types of families.
Mentoring the Next Generation of the Dance Field’s Leaders
Dance/USA has administered the mentorship and training of rising arts administrators through its Institute for Leadership Training since 2012. Read more on what mentors and mentees say about their experiences.
Boosting Audience Engagement by the Numbers
Want to boost your audience engagement? Reach more ticket buyers and build solid relationships with attendees? Where do you look for answers? The Wallace Foundation’s Daniel Windham would say, “What’s the data tell you?” Read on for more.
Donor Churn: The Hidden Trap
According to the 2016 Fundraising Effectiveness Survey by the Association of Fundraising Professionals and the Urban Institute, donor retention in 2015 was 46 percent. Read Ron Fredman’s suggestions on how to increase it.
Dispelling Myths and Nurturing New Structures
Measuring organizational success in terms of constant increases in size and scope creates unsustainable structures and programs. A new paradigm is needed, read Anne Dunning’s proposal to learn more.