By the numbers, The Nutcracker sold more than $51 million in tickets in 2017 and attendance grew by 14%. Get more Nutcracker stats from Dance/USA’s survey here.
By the numbers, The Nutcracker sold more than $51 million in tickets in 2017 and attendance grew by 14%. Get more Nutcracker stats from Dance/USA’s survey here.
Working with a mentor helped artistic director Vijay Palaparty define his artistic goals. As a participant in the Institute for Leadership training, he said, "Today, I am clear about what I want and why.”
Audiences at La Jolla Playhouse didn't reflect San Diego's diverse community. Read how the company changed perceptions and engaged a broader audience.
Learn how one performing arts organization, part of the Wallace Foundation's Building Audiences for the Arts cohort, is figuring out how to attract and retain younger audiences.
Eminent couple Lula and Erwin Washington have for nearly four decades shaped dance in Los Angeles as influential artists, educators, community leaders, and role models. Read more.
Alvin Ailey American Dance Theater and Pacific Northwest Ballet spent two seasons conducting market research and testing initiatives designed to attract new millennial audiences. Find out what they learned and what surprises they uncovered.
Presenters from around the country have turned to "celebrity" dance artists to curate programming. Some prominent dancers are also curating their own independent works. Read more from Isabella Boylston, James Sofranko, Justin Peck, and Tiler Peck.
Celebrated dancers have been curating more and more performances. Hear from dancers and presenters about the experience, including The Kennedy Center, Jacob's Pillow, and The Music Center in this two-part series.
Read a recent case study from The Wallace Foundation on how the Seattle Symphony used market research to build audiences for the arts.
Dance/USA's Board Chair Michelle Ramos is committed to breaking down silos in the dance community through programming that focuses on diversity, equity and intersectionality. And in her spare time she just earned her PhD, runs marathons and takes class. Read more in Leadership Corner.