Alvin Ailey American Dance Theater and Pacific Northwest Ballet spent two seasons conducting market research and testing initiatives designed to attract new millennial audiences. Find out what they learned and what surprises they uncovered.
Alvin Ailey American Dance Theater and Pacific Northwest Ballet spent two seasons conducting market research and testing initiatives designed to attract new millennial audiences. Find out what they learned and what surprises they uncovered.
Presenters from around the country have turned to "celebrity" dance artists to curate programming. Some prominent dancers are also curating their own independent works. Read more from Isabella Boylston, James Sofranko, Justin Peck, and Tiler Peck.
Celebrated dancers have been curating more and more performances. Hear from dancers and presenters about the experience, including The Kennedy Center, Jacob's Pillow, and The Music Center in this two-part series.
Read a recent case study from The Wallace Foundation on how the Seattle Symphony used market research to build audiences for the arts.
Dance/USA's Board Chair Michelle Ramos is committed to breaking down silos in the dance community through programming that focuses on diversity, equity and intersectionality. And in her spare time she just earned her PhD, runs marathons and takes class. Read more in Leadership Corner.
During this season of gratitude, From the Green Room shares letters from a mentor and mentee participating in this year's Dance/USA Institute for Leadership Training. It's a reminder to us all to thank those who have supported us over the years.
Measuring organizational success in terms of constant increases in size and scope creates unsustainable structures and programs. A new paradigm is needed, read Anne Dunning's proposal to learn more.
In her five years with Grandeza Mexicana Folk Ballet Company, Isabel Miranda increased the budget from $5,000 to $150,000. I ask: 'What are the golden dreams?' She says, 'We have to dream big to succeed.' Read on.
Ballet Austin has embarked on a multiyear project to develop audiences for new works. Backed by market research, they've upended assumptions about their audiences to generate ideas, test results, and launch new engagement strategies.
Dance organizations are programming to convert families into fans.The Wallace Foundation researched seven such organizations that use educational outreach, community engagement, added benefits and special programming to reach all types of families.