In the dance class of the future every student gets documented feedback on everything she does using the same technology found in today’s video games. The implications for the game-ification of dance are exciting and offer a glimpse of a future that marries artistry, gaming, and digital communication together.
Beyoncé released her newest video, a little guilty pleasure called “Countdown.” The video is an open homage to a whole lotta stuff, from Audrey Hepburn’s dance scene in Funny Face to the seminal Vogue photo shoots of the 1960s to Twiggy’s distinctive makeup stylings. But thrown into the collage of-many-good-things-made-by-other-artists-a-long-time-ago is a one-to-one remake of Rosas Danst Rosas by Belgian choreographer Anne Teresa De Keersmaeker.
I am unequivocal about the need for most artists and companies to find the required resources to create digital content. Unfortunately, this demands a complete rethinking because most non-profit dance company business models allocate resources to creating work for the stage and for marketing those works, with little, if any, surplus remaining to invest in creating media content.
Audience expectations have changed. People are no longer as receptive to being talked at. Audiences want to have conversations. They expect a certain level of interaction and two-way communication.