Dance Business Bootcamp

2021 Virtual Dance Business Bootcamp

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Content Marketing Intensive: Defining Social Media Voice and Tone
Thursday, June 17, 2021 from 12- 2pm ET

The digital landscape is crowded—it’s more important than ever to create social content that stands out and connects with audiences in relevant ways. It’s not just about gorgeous visuals; it’s also about creating consistent, authentic copy that brings value into audiences’ lives. 

Capacity Interactive will lead an interactive, virtual workshop to help you develop an essential piece of your brand: social media voice and tone. You’ll learn how to define personality traits and build a brand persona driven by your mission and values. You’ll also learn best practices on how to write for digital audiences and across numerous platforms. At the end of the workshop, you’ll walk away with a comprehensive framework to implement copywriting and positioning guidelines that will help you build trust and increase brand awareness. 

Facilitator: Krisi Packer, Director of Marketing and Content

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The Dance Business Bootcamp is made possible with the Max and Victoria Dreyfus Foundation.


Created in 2015, in partnership with Fractured Atlas, Dance Business Bootcamp is a workshop for independent artists, choreographers, and dance groups with budgets below $200,000.

A practical, business skill-building session, Dance Business Bootcamp provides a hands-on learning experience focused on the creative practice and the innovation required for starting, leading, and maintaining small dance businesses.  

Each year, Dance Business Bootcamp is offered as a full day of programming at the Dance/USA Annual Conference. The Conference gathers 450-500 dance professionals from across the United States and abroad for four days of professional development, networking, and performances.

The inaugural Dance Business Bootcamp workshop took place at the 2015 Annual Conference in Miami, FL. After receiving positive feedback from Bootcamp participants, the workshop was offered again at the 2016 Annual Conference in Austin, TX and the 2017 Annual Conference in Kansas City, MO, with the support of local funders. Since its inception in 2015, Dance/USA has engaged Fractured Atlas to facilitated Dance Business Bootcamp. 


In a field often described as isolating, Dance Business Bootcamp offers strategic and relevant management tools to a large and inadequately resourced segment of the professional dance population. 

Dance Business Bootcamp has enabled Dance/USA to think more deeply about how to manage and lead in a complex system that is comprised in part by independent artists, unincorporated dance groups, and dancemakers working in a myriad of dance genres.

Dance Business Bootcamp builds a stronger and more skilled industry management infrastructure – securing a vibrant future for professional dance in the United States.

What to Expect

Dance Business Bootcamp is full day workshop. Participants  can expect to  spend  time in a structured, co-learning  environment with peers tackling  common administrative  challenges that may include:

  • Developing a Mission Statement
  • Theory of Change
  • Budgeting
  • Fundraising
  • Local Audience Cultivation
  • Strategic Partnerships

Many past attendees revealed that they found Dance Business Bootcamp to be the most successful session at the Annual Conference. Participants came away from the Bootcamp feeling:

  • A stronger sense of community.
  • That the session content was useful and immediately applicable to their work.
  • That they had a richer experience with other Conference content and attendees because they were a part of this cohort.

Want to Attend?

Stay tuned for information about the next iteration of Dance Business Bootcamp.  

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Questions? Contact our Programs team!
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