Webinar: The Power of Immersive and Experiential Theatre and Dance

Dance/USA presents a free webinar on building audiences for the arts, made possible through a partnership with the Wallace Foundation.

The Power of Immersive and Experiential Theatre and Dance: Lessons from the Denver Center Theatre Company and Third Rail Projects on Building New Audiences

Tuesday, October 29, 2019 at 2pm EST
Cost: Free
Register here!

Denver Center Theatre Company’s Off-Center was created to engage new and younger audiences through artistic experimentation, including immersive theatre. With support from The Wallace Foundation, Off Center collaborated with Third Rail Projects on adventurous new work. Join us for a conversation between two organizations at the forefront of this work about re-contextualizing dance and theatre performance and engaging millennials.  They will share quantitative and qualitative data about how immersive and experiential works are becoming increasingly sought after across a broad range of demographics, and will examine their recent collaboration as a case study on how immersive work and integrated marketing and research efforts can foster new audiences and transform the conversation.


  • Charlie Miller, Associate Artistic Director, Off-Center Curator, Denver Center for the Performing Arts
  • Emily Kent, Director of Marketing, Theatre Company and Off-Center, Denver Center for the Performing Arts   
  • Zach Morris, Co-Artistic Director, Third Rail Projects 

Additional resources
The webinar includes findings from a Wallace Foundation case study, Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time. For additional resources on building audiences for the arts, please visit the Wallace Foundation website.