Articles filed under Engagement

  • How Audience Research Can Help Build Arts Audiences

    Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences. Watch a video of Harlow distill lessons about audience research, get practical tips and more

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  • LEADERSHIP CORNER: Andrea Lodico Welshons, Executive Director, KEIGWIN + COMPANY

    From the Green Room's Leadership Corner continues with a conversation with KEIGWIN + COMPANY's Executive Director Andrea Lodico Welshons. Read about how Welshons and Artistic Director Larry Keigwin view their working relationship as symbiotic and collaborative and Welshon's recipe for relatively accelerated, high-visibility growth for the company.

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  • Casing Out a Case Study

    From the Green Room speaks with Pacific Northwest Ballet's Ellen Walker about the company's participation in the Wallace Foundation's audience engagement study and grant. Walker takes us through the process she and her marketing and executive team followed to attract and build a new target audience -- teenagers. Read on to learn more about the research component and strategies Walker and PNB took to attract young people.

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  • Attracting a Crowd

    The October 2014 study published by The Wallace Foundation, entitled The Road To Results: Effective Practices For Building Arts Audiences, seeks to take some of the guesswork out of choosing the right answers to your organization’s particular audience-building riddles by examining the examples of ten arts organizations. What can you learn from this report? Read on here.

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  • NEA Report: Reading Between the Lines

    Every decade the National Endowment for the Arts conducts large-scale quantitative research on audiences, providing a compendium of longitudinal information on audience behavior. How do we interpret and use this wealth of information? What do you need to know to participate in this ongoing conversation in the field? Read on here for more.

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  • Upping the Ante on Writing About Dance

    Good dance writing informs potential audiences about interesting dance in their midst, helps acquaint presenters and funders with artists’ output to frame artists’ work within a wider cultural, artistic and socio-political context. With shrinking space for dance coverage at traditional media outlets, new forms are taking hold. Learn how a collaborative community-based effort to publish high-quality dance writing is taking hold in one city. Lisa Kraus, founder of thINKing Dance, reports.

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  • What We Talk About When We Talk About Race, Part Two

    Too many of the mainstream narratives about race in the United States are stuck in mid-twentieth-century paradigms of black vs. white. The classic archetypes of the oppressor and the oppressed make for good movies, but the racial groups that feature in conversations about race today are insanely reductive visions of reality. Read on for more on this provocative topic.


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  • Invitation to the Dance

    Dance can be an intimidating art form for many, audience development leaders and presenters often hear from patrons or prospective patrons who are hesitant to attend modern dance concerts. Whether you find dance to be a familiar country, or worry you won’t “get it” and will be out of the cultural loop, read on. Here are some helpful guideposts from Jacob’s Pillow for seeing, discussing, and appreciating dance.

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  • Autism-Friendly Performances Offer Potential To Bring In New Dance Audiences

    For parents of children on the autism spectrum or families coping with a member with social cognitive disorders, finding artistic and cultural activities that are appropriate can be challenging, if not impossible. A number of theater and dance companies are beginning to offer these families options for a non-judgmental, expressive theater-going experience. Read on to see how companies are adapting classics like The Nutcracker and creating new works for this small but important -- and growing -- segment of their audiences.

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  • Authenticity: The Best 'Best Practice'

    The art world is too small to have competition among administrative teams, write Jennifer Edwards and Sydney Skybetter, either from different organizations or within organizations. Read more about our need for need multiple thriving arts organizations in each community to grow a healthy arts market overall.

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Covering the business of dance for dancers, choreographers, administrators, dance organizations and foundations with news, commentary and discussion of issues relevant to the field.
Editor: Lisa Traiger

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