Dance/USA gathers and analyzes data about the not-for-profit, professional dance field and focuses on areas that are of greatest importance. The organization’s researchers make the factual case for dance in America by conducting systematic research over time primarily on Dance/USA member institutions. Please refer to the sections below for information about the data that has been collected in the following areas.

Audiences
Dance/USA's research into audiences consists of two areas: general information about audiences and information about changing patterns of audience attendance and behavior. Research is conducted on a project basis.
Learn more about Dance/USA's audience research

Dancers
Beginning in 2006, Dance/USA embarked on a project to capture numbers, genres, ranks (where applicable) and nations of origin for dancers in companies with budgets over $1,000,000.

Directors
In recent years, Dance/USA has begun to gather information about executive directors (or the equivalent title) and artistic directors in companies with budgets from $500,000 and up. Data includes length of tenure, race, gender, and previous position.

The Nutcracker
Since 2002, Dance/USA has gathered data about attendance, income, and numbers of performances of The Nutcracker ballet across the nation. Information is collected on performances by both member and non-member companies, ensuring credibly comprehensive national trend data.
Learn more about Dance/USA's Nutcracker research