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A study by conducted in 2001 by Independent Sector, a coalition of non-profits,
foundations
and corporations, examined a scientific sample of individuals across
America
to assess potential impact of the September 11 attack on future
giving. Their
survey polled 1,009 American adults by telephone October 5–8, 2001.
- Seventy percent of those polled have contributed money,
blood or time in response to the September 11 attack.
Of these, 73% say they will continue to give as much or
more to other charities (including the arts).
- Conversely, 26% think they may have to give less.
- Of the 1,009 persons polled, 9% reported that they usually
give to “arts/culture.”(Multiple responses accepted.)
Contrast this with religious groups (61%), children’s causes
(39%), health or disease research (36%), and humanitarian
or disaster relief (35%).
- More people indicated they were likely to reduce charitable
giving as a result of an economic slowdown. Twenty percent
indicated they would either stop or greatly reduce their charitable
giving if the economic slowdown continues and worsens. An
additional 28% indicated they would “somewhat reduce” charitable
giving.
- Analysis of responses showed that the likelihood of reduced
charitable giving in response to an economic slowdown was
greatest among retirees and other older people, Americans with
four or more children, and those who normally give less than
$100 per year anyway.
- Conversely, it was noted that large donors, customarily giving
more than $5,000 per year, were highly likely to continue giving
at the same levels or better.
The 1,009 adults polled were a diverse sample representing a range
of ethnicities,
ages, income levels, family structures, places of residence, educational
levels,
political persuasions and religious affiliations.
The survey itself and detailed reports are available at the
Independent Sector website.
Other survey information related to 9/11 impact on the arts
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