Facebook recently began the rollout of social search. This powerful tool will allow users on Facebook to enter queries such as “Broadway shows in NYC my friends like,” “friends who like ballet,” or “concert venues in Seattle my friends have been to.” Read on to learn more about harnessing this powerful interactive tool.

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Dance companies and their supporting institutions will have to make strategic and risky decisions about how they plan to distribute their art to audiences. These decisions will play a significant role in determining their future: whether it is bright or even exists at all.

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If you manage a Facebook page, fewer of your fans are seeing your posts. To be fair, there was never a time when 100 percent of your fans saw each and every post. But recent changes make it more likely that you’ll get fewer views. Here are three free steps to take before resorting to promoted posts. Read on.

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With Facebook, Twitter, Google+, and Pinterest, today there are so so many social networking options, why add one more to your over-flowing to-do list? Renowned dance photographer Christopher Duggan explains why Instagram can be a fun marketing tool and offers up some tips, too.

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Plan ahead and test all of your tech. Do not wait until you land in San Francisco to try the app, test out your Twitter skills, or implement a social media management system. Here's how.

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Someone should choreograph a dance about the sweeping importance of social media and the ups and downs of trying to manage a social media presence. No sooner does an arts organization begin to use “the next best thing” when something new, shinier, and sexier takes its place.     

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In the dance class of the future every student gets documented feedback on everything she does using the same technology found in today’s video games. The implications for the game-ification of dance are exciting and offer a glimpse of a future that marries artistry, gaming, and digital communication together.

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Beyoncé released her newest video, a little guilty pleasure called "Countdown." The video is an open homage to a whole lotta stuff, from Audrey Hepburn’s dance scene in Funny Face to the seminal Vogue photo shoots of the 1960s to Twiggy’s distinctive makeup stylings. But thrown into the collage of-many-good-things-made-by-other-artists-a-long-time-ago is a one-to-one remake of Rosas Danst Rosas by Belgian choreographer Anne Teresa De Keersmaeker.

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People have so many ways of entertaining themselves, the fact of which dance artists cannot be reminded often enough.

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I am unequivocal about the need for most artists and companies to find the required resources to create digital content. Unfortunately, this demands a complete rethinking because most non-profit dance company business models allocate resources to creating work for the stage and for marketing those works, with little, if any, surplus remaining to invest in creating media content.

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